Noribet is a snack brand specializing in seaweed-based *nori* products, founded by Mr. Dadi and Mrs. Tika in 2013. They recognized the promising potential of the seaweed business, given the consistent market demand in Indonesia—a sector previously dominated by large-scale manufacturers rather than home-based industries. Noribet currently sources its raw materials from both domestic and international suppliers; imports come from China and South Korea, while local supplies originate from West Java, East Nusa Tenggara (NTT), and Makassar. Seasonings are also sourced locally to ensure the flavor profile appeals to Indonesian tastes.
Through a collaboration with Krealogi, Noribet has established improved Standard Operating Procedures (SOPs) and achieved increased sales revenue. Krealogi’s collaborative efforts included various mentoring and training programs, such as financial record-keeping training, as well as guidance on maintaining product quality, extending shelf life, and ensuring proper packaging information.
Currently, Noribet plans to expand its market reach across Indonesia with its team of seven employees. They are confident that their products will see growing success, driven by rising consumer awareness regarding healthy, fresh food; Noribet products are made from fresh ingredients without preservatives and feature packaging designed to preserve freshness.