Panento Jayapura was founded by Kusnan Arief (Kusnan) and Cresentia Warwe (Tia) on April 19, 2022. The business envisions supporting local farmers and MSMEs in Papua by facilitating easier access to product promotion and marketing across Jayapura Regency, Jayapura City, Sarmi Regency, and Keerom Regency. The diverse menu offerings at Kedai Panento rely entirely on local ingredients sourced directly from farmers; these are transformed into various Papuan specialties, such as sago grubs (the signature dish), *sinole* (a traditional Papuan snack made from sago, coconut, and palm sugar), and *tumis kubape* (a stir-fry of water spinach and papaya flowers).
Beyond using local ingredients, Kedai Panento’s workforce consists entirely of young Papuans. Initially lacking professional skills as chefs or baristas, they were recruited and trained to the point where they can now create a variety of delicious dishes. Furthermore, in line with principles of inclusivity, Kedai Panento employs staff members with disabilities (specifically, the hearing impaired).
To support business growth, Krealogi provides guidance to Kedai Panento regarding promotion and storytelling—particularly on social media—to enhance the brand, with a specific focus on increasing brand awareness.